Cisco taking on Nokia/Alcatel/Ericsson, sees cloud/white-label as top threat

John Chambers ( CSCO ): "We do everything in wireless except for the radio ... Now, we have a creative idea there, and I’ve just funded our first startup to see if that works ... The market is ripe for a new player." Chambers won't name the startup, but his remarks suggest Cisco plans to directly take on Ericsson ( ERIC ), Nokia ( NOK ), and Alcatel-Lucent ( ALU ) in the giant mobile base ...

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