Apple Is The World's Most Valuable Brand At $98 Billion

Apple now has the most valuable brand in the world, according to an annual survey of the most popular trademarks in business. The 14th annual Interbrand 'Best Global Brands' study found that Apple's brand alone was worth $98.3 billion - or just over £60 billion. Amazingly, that's still less than the value of Apple's total cash assets which cumulatively are worth more than $150 billion. But the ...

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