Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame?
Per Salesforce ExactTarget Marketing Cloud's data , JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions. What's particularly compelling about the findings is that Bud paid some $8 million for its 60-second spot ...
0 comments:
Post a Comment