Google bets customization will be Moto's X-factor

By Sinead Carew and Alexei Oreskovic NEW YORK/SAN FRANCISCO (Reuters) - Motorola on Thursday unveiled a new smartphone that consumers can personalize with a choice of colours and materials, hoping to stand out in a crowded market and justify the $12.5 billion (£8.3 billion) that Google Inc paid for the ailing handset maker. The highly anticipated "Moto X" marks the cellphone maker's first ...

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