Apple's Gold iPhone Joins The New Smartphone Battlefield of Color And Customization

Well, it looks like Apple's push into the lower reaches of the smartphone market with the provisional iPhone 5c is going to stand out with five bright colors, while the higher end 5S will have a muted gold handset stocked alongside the traditional black and white options. With the addition of color, Apple will join the new battleground in smartphone retail... color customisation.

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