‘Hunger Games’ and iJustine: How Lionsgate Courted YouTube Talent To Connect With Fans
As YouTube faces like Justine Ezarik, also known as iJustine, become superstars among millennials, studios such as Lionsgate are courting Internet tastemakers in increasingly sophisticated online marketing campaigns on films — like this weekend's “The Hunger Games Mockingjay – Part 1. ...
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