sak karep

Boneheaded. That’s the first word that comes to mind when I think about Microsoft abandoning its Surface branding in favor of Nokia Lumia. You see, successful branding is a tricky business. Getting people to internalize your brand or product name as part of their everyday vocabulary is a herculean task. Coke did it. So did Xerox and Kleenex. I’ve lost count of the number of times I’ve gone to ...