Six reasons why Zuckerberg's $19bn for WhatsApp is a steal for Facebook

From growth in emerging territories and smartphone user targets to brand diversification and a cornering of the Asian messaging apps market, the WhatsApp deal could be a masterstroke Why has Facebook spent a colossal $19 billion to buy US-based mobile messaging app WhatsApp? Here are the six reasons why the deal will make strategic sense in the long term. 1. The target is reaching 5.6 billion ...

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