Samsung's marketing splurge doesn't always bring bang-for-buck

Samsung Electronics Co<005930.KS> is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money. And Samsung, which has a market value of $227 billion, has made no secret of keeping up its aggressive marketing and promotion splurge as it seeks to make its brand as aspirational as Apple Inc's (NSQ:AAPL). "Is ...

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