Microsoft ramps Windows marketing spend amid slow Win. 8 traction

Paul Thurrott reports Microsoft ( MSFT +0.4% ) has budgeted $405M for FY14 Windows retail marketing, up from $241M from FY13, as it tries to stoke interest in touch-optimized Windows hardware in the face of fierce Android/iOS competition. Microsoft's promotional efforts are said to include providing $25 Windows Store gift cards with touch hardware purchases, and working with retailers to create ...

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